ZedePool Comics, and the shop that Google could not find.
ZedePool sells comic books live on Whatnot. The sales happen there, but a Whatnot profile is a poor front door: searching the shop's name turned up nothing useful. So we built one page that owns the name and points everyone at one thing, following the show.
- ShapeOne page, one action
- Built withHand written HTML, CSS and JS, no framework
- Point of itOwn the name in search
Why a Whatnot seller needs a page of their own
A comic seller's audience finds them by name. Somebody catches a stream, sees a table at a con, picks up a business card, and then Googles it. Whatnot does not index seller pages well, the profile has no description or structured data behind it, and a search for the shop's name did not reliably bring it up. That search was dead-ending.
The seller needed something to put on a card, a stream overlay and a social bio that would also stand in for the Whatnot profile in search results. That is a different job from a full shop, and it is a much smaller one.
One page, one action
Everything on the site points at Follow on Whatnot. The button is in the hero, again after the explainer for people who have never used the app, and once more at the end. No contact form, no newsletter, nothing that competes with the follow. A three step "New to Whatnot?" section, get the app, follow, bid, takes the friction out of it for anyone who found the seller from outside the platform.
Owning the name in search
The page carries the signals the Whatnot profile cannot send: Organization structured data with a link back to the Whatnot account, a canonical address, a full set of social preview tags with a 640 by 640 logo image, a real title and description, a robots file and a sitemap. None of it is exotic. It is simply the work of telling Google, in the terms it understands, that this name belongs to this shop.
The logo
I designed the ZedePool wolf. Four directions were explored: a howling wolf in a star badge, a snarling wolf on a shield, a wolf bursting through a torn comic panel, and a wolf in a jagged starburst. The torn panel won because it still reads at favicon size and it tells the story, a live auction breaking through the page. It ships as the hero art, the social preview image, the home screen icon and the favicon.
The logo sting
I animated the logo as a short video sting for the hero. It plays once, muted, with the still logo as its poster, replays on a tap, and is skipped entirely for anyone whose device asks for reduced motion. They get the still. The same applies on this page: if your phone is set to reduce motion, the box above shows the logo and nothing moves.
Comic book on purpose
Bangers display type over Inter, a navy, electric blue and yellow palette, hard offset print shadows on the cards and buttons, a slowly drifting halftone texture, and starburst callouts, POW, MINT, LIVE, SOLD, that pop in and then bob. Panels slam in as you scroll, with a little overshoot. It looks like what it sells, which is the whole point of a brand for a business like this.
Kept small
No framework, no build step, no third party stylesheet. Two self hosted fonts trimmed to the characters the page uses. The page itself is 23 kB and the fonts are 24 kB and 48 kB. The biggest thing on the site is the logo sting, and it earns its place because it is the hero.
What this means for your business
The shape is reusable. If your storefront lives on a platform that does not put you in search, Whatnot, Etsy, TikTok Shop, an eBay store, a Facebook page, one page of your own with the right signals and a single button into the platform is a small fix for a problem that is otherwise costing you every customer who tries to look you up.
Live at zedepoolcomics.vercel.app, delivered 2 September 2026.
Sell on a platform nobody can find you on?
One page that owns your name in search, with a button straight into your shop. A fixed price within 24 hours.